Investment opportunities in Germany

Germany remains both the strongest and safest economy in Europe. Political stability, transparent laws, government support, and access to the 450 million EU market have made the country a desirable destination for foreign investors. In this article from Wise Business Group, we highlight some attractive investment opportunities in Germany.

The most attractive investment opportunities in Germany (2025)

For non-European investors, Germany offers a combination of decent returns, low risk, and a path to long-term residency. Below, we introduce some investment opportunities in Germany along with their rates of return:

1. Hotel and tourism real estate industry _ most stable returns

Hotel, guesthouse, serviced apartments

• Tourism inflation and room shortages in many areas
• Return: 8 to 18 percent
• Attractive areas for investment include:
  • North Rhine-Westphalia (Cologne, Düsseldorf, Bonn)
  • Bayern (Munich and surrounding areas)
  • Hamburg and Frankfurt

Why is it attractive?

• Liquidity + increase in property value
• Suitable for obtaining business residence through §21

Read more about Concessions and permits for the hotel industry in Germany.

2. Trade, Import, and Online Sales (E-Commerce)

Germany is the logistics hub of Europe.

The most in-demand sectors in this field include:

• Food
• Cosmetics and health products
• Supplements and vitamins
• Home appliances
• Building materials

Return: 20 to 40 percent annually, depending on the supply structure of goods

Why is it attractive?

• Easy company registration
• High demand in Amazon Germany
• Rapid growth of Iranian, Turkish, Arabic, and Asian products

Read more about Import or export in Germany.

3. Renewable energy and solar power installation companies

Return: 15 to 28 percent

Why is it attractive?

• Government subsidies
• Lack of specialized companies
• Possibility of rapid growth in sectors with very high demand, including:
  • Solar panel installation
  • Energy optimization services
  • Batteries and energy storage
  • Heat pumps

4. Construction and Renovation Companies (Bau & Renovierung)

Germany has a severe labor shortage in the following sectors:

• Electrician
• Facilities and plumbing
• Heating and ventilation
• Building renovation

Return: 20 to 35 percent

Why is it attractive?

• Structural shortage of skilled labor
• Ongoing projects
• The possibility of transferring labor from abroad with the skilled labor immigration law

5. Medical care, laboratories, and elderly services

Germany has an aging population and a constant need for medical and care services.

Investment opportunities in this area include:

• Elderly care centers
• Nursing services
• Specialized clinics
• Laboratories and medical diagnostics

Return: 10 to 15 percent (stable and low-risk)

6. Technology and software companies; the most attractive investment opportunity in Germany

Hot sections:

• Artificial Intelligence
• Fintech
• Digital health
• SaaS tools
• Cybersecurity

Return: 20 to 100 percent (depending on the type of company)

Why is it attractive?

• Possibility of attracting investors
• Research and development grants
• Accepting international founders

Click here for more information about Investment visa in Germany.

📊 Summary table of investment opportunities in Germany

Investment area	Typical rate of return	Reason for attraction
Hotel and accommodation	8 to 18 percent	Stable, with real estate
Import, trading, online sales	20 to 40 percent	High growth, broad market
Solar energy	15 to 28 percent	Government subsidy, high demand
Construction and renovation	20 to 35 percent	Lack of skilled labor
Medical and care	10 to 15 percent	Guaranteed demand
Technology	20 to 100 percent	Scalable and growable

📩 Are you interested in investing in Germany?

At Wise Business Group, we offer the following services:

• Market analysis and profitable segments
• Preparing a professional business plan
• Company registration (GmbH)
• Full support for obtaining a §21 visa and residence permit
• Account opening, taxes, and insurance
• Market entry strategy
• Complete business setup

We will prepare a dedicated Investment Roadmap for you.

For more information about investment opportunities in Germany, click on the WhatsApp button below and contact us.